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No data entry is required. BranchIt
utilizes the data already stored in your enterprise applications
to identify relationships held by your employees. Data is
continuously collected and analyzed in order to map out
the relationships held by employees within the company.
The software reviews email headers (never the body or subject
of the email), address book contents, and other data sources
from readily accessible servers, including CRM and SFA systems.
BranchIt's privacy
features protect both the relationships between the requester
and the relationship-holder as well as that of the relationship-holder
and the target individual. The software enables a requester
to view aggregated statistics in order to evaluate the strength
of a link between a relationship-holder and his or her contacts.
For example, a high frequency of emails from the target
individual to the relationship-holder likely indicates the
target individual has a strong connection with the relationship-holder.
In addition, the date of the most recent email interaction
may reveal that a relationship is intact, or stale and outdated.
These measures and many others give BranchIt users unparalleled
decision-making information to successfully utilize their
company's network.
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