This is the most delicate part of the process. Possession of the relationship lies with the holder of the relationship. However, enterprises aim to maximize all their resources. The trick is in finding a way for relationships to be "loaned" to the enterprise, without damaging the relationship-holder's property. Trust is vital to Enterprise Relationship Management, and any breach of that trust is damaging to the system.

For this reason, we say that BranchIt "brokers" relationship information, creating a market in which both employees in the transaction, and the enterprise as a whole, come out ahead. The requester, looking for a vital introduction, benefits from the referral. The relationship-holder benefits from lending due to BranchIt's built-in incentive program. Lastly, the enterprise gains from the associated increased efficiency: for example, a deal closed, a partnership made, or an employee hired.