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The key to getting an Enterprise
Relationship Management initiative to work is to ensure
that the relationships held by your employees are always
in their control. Accordingly, BranchIt keeps anonymous
the identity of employees who hold relationships sought
by their colleagues: the control is left to each employee
to reveal their identity only when they see fit on a case-by-case
basis.
Requester
Relationship-holder
Target individual
(anonymous)
(anonymous)
BranchIt's anonymous search engine
enables an employee to search for colleagues who hold relationships
with a desired target individual outside the company. After
one or more links to the target individual have been identified,
the requester may utilize our proprietary double-blind
messaging system to initiate and carry on a discussion
with a relationship-holder while both employees remain in
hidden-identity mode. Once a comfort level has been reached,
either or both employees may reveal their identities to
one another. At any point, the relationship-holder may decide
whether to introduce the requester to the target individual.
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