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: NEWS

: AWARDS
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BranchIt's Relationship-Mining Solution
Uncovers Millions of Relationships

May 1, 2006
Press Release

BranchIt Corporation, a provider of on-demand relationship-mining solutions, today announced that it has enabled its customer companies to identify millions of relationships held by their respective employees. In addition, BranchIt has helped these companies to assess the quality of uncovered relationships...

 

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Using Marketing Technology to Get a Foot in the Door
March 8, 2006
by Tom Baldwin

In preparation for a client pitch, lawyers traditionally walked down halls and asked if anyone knew someone at the company in question. With the advent of e-mail, the "all-lawyer" e-mail blast has become commonplace. But are you truly leveraging your firm's relationship capital? Given the glut of e-mails, it's likely some lawyers will miss the e-mail or not respond. However, the concept of mining e-mail has emerged...

 

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Enhancing Government's DNA
February, 2006
by Judith Ribbler

Social network analysis software, such as...BranchIt...provide a visual representation of social networks within organizations and uncovers relationships that can be the basis for new communities...Connecting people produces new relationships, solutions, Communities of Practice (CoPs) and sources of knowledge. Collaborative tools help facilitate group communication across multiple locations or virtual communities.

 


Professional services firms' adoption of CRM has been low; analytics functionality and the hosted model may help raise it.
February, 1, 2006
by Coreen Bailor

Networking applications, which help people uncover potential connections, are making it easier for employees to identify who within their organization has ties to customers and prospects..."Frequently, people do business with people that they know or people that they trust," says Denis Pombriant, founder and managing principal of Beagle Research Group. "When social networking came out a few years ago, one of the first areas that really took advantage of the concept was the professional services world." Pombriant expects hosted offerings to boost deployment rates.

 
BranchIt Names Mary Ann Davidson to Advisory Board
January 5, 2006
Press Release

BranchIt Corporation, a provider of on-demand relationship mining solutions, today announced that Mary Ann Davidson has joined its Advisory Board. Ms. Davidson is Chief Security Officer of Oracle, is a member of the Global Council of CSOs, and represents Oracle on the Board of Directors of the Information Technology Information Security Analysis Center. In addition, Ms. Davidson is a frequent contributor to industry publications, was named one of Information Security magazine's top five "Women of Vision", and is a 2004 Fed100 award recipient from Federal Computer Week...

 


Lawyers Learn to Share
September 1, 2005
by Alexandra DeFelice

Pillsbury Winthrop wanted to lay down the law to its attorneys: Share your relationships, don't make your colleagues start building their own from scratch...Pillsbury Winthrop already had a relationship management and CRM system in place with Interface Software, but not enough of its 900 lawyers across 16 global offices were buying into the idea of sharing..."Some lawyers would share their information and others wouldn't," says CIO Warren Jones...We wanted better ROI--that's where BranchIt [came] in." The firm went to the provider of enterprise relationship management software and services for help.

 


INDUSTRY WRAPUPS
July 1, 2005
by Eric Young

Pillsbury Winthrop Shaw Pittman LLP is turning to new software to help its lawyers share information about the firm's clients. The software program by San Francisco-based BranchIt Corp. creates an electronic social network. With it, Pillsbury lawyers can choose to share information about clients with other Pillsbury lawyers. In this way introductions to other Pillsbury attorneys can come more easily -- much in the way that it's easier to begin chatting up a friend of a friend than it is to break the ice with a stranger...

 


Who Knows Whom, And Who Knows What?
June 15, 2005
by Susannah Patton

We purchased 1700 subscriptions from BranchIt Corporation -- a corporate social networking service that we quickly deployed to almost half the company in just over 2 weeks. It has enabled us to map out well OVER A MILLION relationships from our employees already, and is an invaluable service for us to both serve our clients better and to develop new business for the firm.

 


100 Proven CRM Ideas
June 2005
by Coreen Bailor, Colin Beasty, Jason Compton, Alexandra DeFelice, Marshall Lager, and David Myron

"Don't reinvent your relationships," says Joshua Yuster, CEO of BranchIt Corp. Relationship management software from companies like BranchIt...can search digital records of customers and potential customers who have preexisting relationships with other members of your team. Reward team players. Provide bonuses or team player rewards for referring...to the right internal agent who can add more value.

 

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Talent Is Back as an Issue: A Brief Report on ER Expo 2005 Spring
April 6, 2005
by Kevin Wheeler

Other entrants to the employee networking space included BranchIt, located in San Francisco...a product worth a good look...Referrals, whether employee focused or externally focused, have grown in importance. Most organizations are now saying that referrals provide anywhere from 20% to 50% of their hires and almost always a lower cost than other methods.

 

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Is Relationship Mining Ready for Prime Time?
March 23, 2005
by Gwynne Young

CRMGuru.com is starting to hear from firms that do relationship mining and customer reference programs...BranchIt [was selected] by international law firm Pillsbury Winthrop LLP for global relationship mining needs.

 


CUSTOMER WINS
March 22, 2005
by Colin Beasty

Pillsbury Winthrop is deploying BranchIt, a provider of on-demand relationship-mining solutions. Pillsbury Winthrop will activate 1,700 BranchIt subscriptions worldwide and will use BranchIt to enhance lead development and recruiting among its sales force....

 

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BranchIt Takes a More Direct Approach to Mining Relationship Capital
March 15, 2005
by Martin Schneider

Analyst report on BranchIt Corporation (login required)

 


The Technology of the Year
November 1, 2003
by David Pescovitz

Social networking applies the power of the network to one of the most fundamental problems in all of business: finding the person who has the critical information you need, right when you need it. That's why Business 2.0 has selected social networks as our Technology of the Year for 2003...The desire to exploit social networks will inevitably conflict with the desire simply to be left alone. But in the end, the potential value of all that social capital will likely prove too tempting to resist. As it turns out, the old cliche -- "It's not what you know, but who you know" -- is truer than anyone ever realized.

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